{"id":15917,"date":"2021-07-26T11:23:42","date_gmt":"2021-07-26T11:23:42","guid":{"rendered":"http:\/\/www.lafarga.com\/corporatiu\/?p=15917"},"modified":"2021-07-26T11:27:06","modified_gmt":"2021-07-26T11:27:06","slug":"exit-de-la-1a-edicio-de-la-innbrew-assegurant-la-seva-continuitat","status":"publish","type":"post","link":"https:\/\/www.lafarga.com\/corporatiu\/exit-de-la-1a-edicio-de-la-innbrew-assegurant-la-seva-continuitat\/","title":{"rendered":"\u00c8xit de la 1a edici\u00f3 de la InnBrew, assegurant la seva continu\u00eftat"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\">La Innbrew, certamen organitzat per\u00a0<strong><a href=\"https:\/\/innbrew.com\/ca\/inici\/\" target=\"_blank\" rel=\"noreferrer noopener\">Beer Events S.L.<\/a><\/strong>, ha demostrat que el sector de la cervesa artesana t\u00e9 prou maduresa com per comptar amb un sal\u00f3 professional propi i independent.<\/h5>\n\n\n\n<p>La primera edici\u00f3 de la InnBrew,&nbsp;<strong><a href=\"https:\/\/www.lafarga.com\/corporatiu\/presentada-la-1a-innbrew-the-brewers-convention-que-se-celebrara-a-la-farga\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Brewers Convention<\/a><\/strong>, certamen dirigit als professionals de la cervesa, ha tancat portes despr\u00e9s de dos dies i mig d\u2019intensa activitat. L\u2019\u00e8xit d\u2019assistents i l\u2019inter\u00e8s generat permet mirar amb optimisme cap a la continu\u00eftat d\u2019aquest esdeveniment, nascut com una evoluci\u00f3 de l\u2019BBFPro. Tal com ha subratllat Mikel Rius, codirector de la InnBrew,&nbsp;<em>\u201caquests dies ens permeten pensar que el sector de la cervesa artesana t\u00e9 prou maduresa i \u00e9s prou potent com per tenir una fira pr\u00f2pia, per aix\u00f2, podem comen\u00e7ar a pensar ja en la continu\u00eftat del certamen\u201d<\/em>.<\/p>\n\n\n\n<p>M\u00e9s d\u2019un miler de professionals han passat al llarg dels tres dies per la convenci\u00f3 celebrada a La Farga Centre d\u2019Activitats. Els visitants han pogut \u201cfer negoci\u201d, con\u00e8ixer les ultimes innovacions, provar algunes novetats i, sobretot, aprendre i cr\u00e9ixer professionalment.<\/p>\n\n\n\n<p><em>\u201cEl sector ha aconseguit sortir de la crisi, ha aconseguit sobreviure, per\u00f2 el cam\u00ed per seguir creixent i per mantenir-se passa per la formaci\u00f3, la innovaci\u00f3 i l\u2019intercanvi de coneixement\u201d<\/em>, ha destacat Mikel Rius.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Tres eixos: Innshow, InnTalks i InnMeet<\/h5>\n\n\n\n<p>Precisament, els tres eixos de la InnBrew s\u2019han sustentat en aquests par\u00e0metres. Aix\u00ed, els assistents han pogut visitar tant els 35 estands de la zona de l\u2019InnShow, espai expositiu amb marques de fabricants, distribu\u00efdors i associacions, com assistir a les formacions, pon\u00e8ncies i debats de les InnTalks, m\u00e9s de 20 pon\u00e8ncies i taules rodones amb debats de reflexi\u00f3 que s\u2019han convertit en les grans protagonistes de la convenci\u00f3, juntament amb les InnMeet, un continu teixit de connexi\u00f3 creat per fomentar els vincles professionals i maximitzar el nombre de contactes.<\/p>\n\n\n\n<p>De fet, els workshops, reunions en petit comit\u00e8 entre expositors i assistents, s\u2019han convertit en la revelaci\u00f3 de l\u2019oferta formativa del certamen, el que fa pensar que guanyar\u00e0 espai i horaris en futures edicions.<\/p>\n\n\n\n<p><em>\u201cHa estat una sensaci\u00f3 brutal retrobar-nos despr\u00e9s de mesos a\u00efllats en les nostres f\u00e0briques<\/em>\u201d -ha concl\u00f2s Mikel Rius-.&nbsp;<em>\u201cRealment, aquest espai de retrobament del sector ha significat per a molts un moment molt emotiu\u201d<\/em>.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Final de la Cornhole Brewers Cup by KeyKeg<\/h5>\n\n\n\n<p>L\u2019\u00faltima jornada ha estat el marc de la gran final del Cornhole Brewers Cup by KeyKeg, un certamen que va n\u00e9ixer l\u2019any 2019 de la m\u00e0 del Barcelona Beer Festival. En aquesta edici\u00f3 han participat 16 equips, formats per parelles de diferents cerveseres. A la final de campionat van arribar els participants de Cervesa del Montseny, Freddo Fox, Dehum i Octavo Arte. Finalment, la copa se l\u2019ha endut la parella de la cervesera segoviana Octavo Arte.<\/p>\n\n\n\n<p>Per\u00f2 no ha estat l\u2019\u00fanic premi lliurat en aquest certamen. Divendres es va celebrar la gala d\u2019entrega del Premi Steve Huxley, un reconeixement del sector a tota una traject\u00f2ria cervesera, als que treballen per a i per l\u2019univers de la cervesa artesana. En aquesta tercera edici\u00f3, el Steve Huxley ha estat per a una de les figures m\u00e9s reconegudes actualment del m\u00f3n cerveser Andrew Dougall, creador de Cerveses Dougall\u2019s. El mestre cerveser va recollir el guard\u00f3 de mans de Carlos Rodr\u00edguez, d\u2019Ales Agullons, primer guanyador del certamen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Innbrew, certamen organitzat per Beer Events S.L., ha demostrat que el sector de la cervesa artesana t\u00e9 prou maduresa com per comptar amb un sal\u00f3 professional propi i independent.<\/p>\n","protected":false},"author":5,"featured_media":15918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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