Joan Fiol<\/strong>.<\/p>\n\n\n\nDe fet, precisament, InnBrew neix d\u2019aquest nou entorn, ja que despr\u00e9s de la cancel\u00b7laci\u00f3 en 2020 del Barcelona Beer Festival a causa de la pand\u00e8mia del COVID19 i la falta de dates concretes per a la celebraci\u00f3 aquest any d\u2019aquest esdeveniment multitudinari, els impulsors de Beer Events volien, d\u2019alguna manera, poder donar resposta a les necessitats del sector. I ho fan amb aquest nou esdeveniment exclusivament de perfil professional. Segons Mikel Rius, la InnBrew sorgeix precisament en aquests moments, com a reflex de \u201cla maduresa del sector cerveser d\u2019aquest pa\u00eds, ja est\u00e0 a l\u2019altura d\u2019uns altres com per a tenir una convenci\u00f3 independent on els cervesers puguin assistir per a formar-se i per a fer negocis com ja succeeix en altres pa\u00efsos\u201d<\/em>.<\/p>\n\n\n\nI \u00e9s que, el projecte, efectivament, es nodreix de l\u2019experi\u00e8ncia del BBF Pro, per\u00f2 sens dubte, neix amb una personalitat pr\u00f2pia, i amb la clara vocaci\u00f3 de convertir-se en l\u2019esdeveniment professional m\u00e9s important del sector cerveser artes\u00e0 al nostre pa\u00eds. Cal recordar que en l\u2019edici\u00f3 de 2019 -l\u2019\u00faltima que es va celebrar del BBF Pro-, va rebre a m\u00e9s de 1.500 professionals acreditats.<\/p>\n\n\n\n
Per a aconseguir ser un aut\u00e8ntic punt de trobada per al creixement professional del cerveser, la InnBrew s\u2019articula en tres eixos:<\/p>\n\n\n\n
\u25cf La InnShow<\/strong>, que ser\u00e0 pr\u00f2piament dita la zona d\u2019exposici\u00f3, amb estands de productes i serveis per a les cerveseres.
\u25cf Les InnTalks<\/strong>, el programa de formaci\u00f3 i debat que convidar\u00e0 a la reflexi\u00f3 als assistents.
\u25cf La InnMeet<\/strong>, que recorrer\u00e0 tota la convenci\u00f3 ja que es pret\u00e9n que el Networking sigui tractat transversalment en totes les accions.<\/p>\n\n\n\nL\u2019evoluci\u00f3 del BBFPro<\/h5>\n\n\n\n
La InnBrew \u00e9s l\u2019evoluci\u00f3 del Barcelona Beer Festival Pro, un esdeveniment que despr\u00e9s de sis anys des de la seva creaci\u00f3 aposta per mantenir-se com la trobada professional m\u00e9s important del pa\u00eds, per aix\u00f2, aposta per independitzar-se del Barcelona Beer Festival i aportar la seva pr\u00f2pia identitat.<\/p>\n\n\n\n
Per a aquesta primera edici\u00f3 de la InnBrew, l\u2019esdeveniment desenvolupa una graella de confer\u00e8ncies en diversos \u00e0mbits, apostant especialment per la formaci\u00f3 i el creixement empresarial. Es dirigeix a al voltant 1.500 professionals que es reuneixen per a espr\u00e9mer totes les oportunitats de negoci que s\u2019ofereixen.<\/p>\n\n\n\n
InnShow<\/h5>\n\n\n\n
La InnShow \u00e9s com es denomina a la zona d\u2019exposici\u00f3, estands de productes i serveis per a les cerveseres. L\u2019espai expositiu compta amb 35 estands de marques de fabricants, distribu\u00efdors i associacions que s\u00f3n una aut\u00e8ntica radiografia del sector. De fet, en el BBF Pro del 2019 la zona expositiva comptava amb menys representants, amb 32, mentre que en 2016, nom\u00e9s van exposar 12.<\/p>\n\n\n\n
Entre les empreses amb estand en la InnShow, de visita imprescindible s\u00f3n:<\/p>\n\n\n\n
\u25cf Agrovin<\/strong>, equipament per a l\u2019elaboraci\u00f3 de cervesa, des de la sala de cocci\u00f3 i celler, fins a l\u2019embotellament. Amb \u00e0mplia Xarxa de servei t\u00e8cnic i postvenda per tot l\u2019Estat.
\u25cf Brew&Hub<\/strong> a C\u00f2rdova \u00e9s una instal\u00b7laci\u00f3 innovadora. Proporcionen un espai on els cervesers poden distribuir les seves cerveses amb tots els controls de qualitat i garanties que es defineixen despr\u00e9s de m\u00e9s de 125 anys en el sector.
\u25cf Molina for Brewers<\/strong>, empresa que ajuda a desenvolupar nous productes, oferint les marques m\u00e9s reconegudes d\u2019ingredients d\u2019especialitat per a l\u2019elaboraci\u00f3 de les millors cerveses amb un servei de qualitat.
\u25cf Biolupulus<\/strong>. Productors de ll\u00fapol local de m\u00e0xima qualitat i lliure de traces de productes qu\u00edmics. Un producte ideal per a produir cerveses artesanes d\u2019alta qualitat.
\u25cf EasyBr\u00e4u<\/strong>. La Divisi\u00f3 de TMCI Padovan dedicada a la cervesa artesana.
\u25cf Wild Goose Canning<\/strong>. Dissenya i construeix sistemes flexibles d\u2019enllaunat i embotellat de begudes artesanals que s\u2019expandeixen amb el teu negoci. Pioners dels primers sistemes d\u2019ompliment artesanal.
\u25cf Casttle Malting<\/strong>. \u00c9s l\u2019empresa productora de maltes m\u00e9s antiga de B\u00e8lgica, creada en 1868. Ofereixen una \u00e0mplia gamma de maltes de Qualitat Premium per a qualsevol cervesa.
\u25cf InterMaltaCraft<\/strong>. Amb m\u00e9s de 40 anys d\u2019experi\u00e8ncia en el sector, \u00e9s un dels prove\u00efdors de maltes de primera qualitat m\u00e9s destacats del pa\u00eds.
\u25cf Asociaci\u00f3n Espa\u00f1ola de T\u00e9cnicos de Cerveza y Malta<\/strong>. Associaci\u00f3 t\u00e8cnica de car\u00e0cter privat, sense \u00e0nim de lucre, constitu\u00efda per a la promoci\u00f3, gesti\u00f3, foment i defensa dels interessos comuns de tots els seus membres.<\/p>\n\n\n\nInnTalks<\/h5>\n\n\n\n
Si alguna cosa distingeix i difer\u00e8ncia la InnBrew del BBFPro \u00e9s el pes de la formaci\u00f3 i la voluntat de divulgaci\u00f3, que tindran cabuda, principalment, en les InnTalks.<\/p>\n\n\n\n
Es presentaran en diversos espais del certamen i albergaran formacions, pon\u00e8ncies i taules rodones amb debats de reflexi\u00f3 en diversos formats, des de les din\u00e0miques TED-Talks, de tot just 20-30 minuts, on els ponents han d\u2019exposar les seves pon\u00e8ncies de manera concisa i molt din\u00e0mica, als debats de 90 minuts, on la reflexi\u00f3, el di\u00e0leg i la interacci\u00f3 amb els participants seran els protagonistes.<\/p>\n\n\n\n
L\u2019objectiu, que la InnBrew es converteixi en el punt de reuni\u00f3 anual on descobrir noves tend\u00e8ncies, formar-se, reflexionar i, en definitiva, cr\u00e9ixer professionalment tant a nivell individual com empresarial.<\/p>\n\n\n\n
En el marc de les InnTalks<\/strong>, l\u2019escenari principal albergar\u00e0 en horaris matutins, les Brew&Hub Talks<\/strong> i les AETCM Talk<\/strong>s, pon\u00e8ncies inspiracionals i formatives per a professionals de la cervesa. Tindran el format TED-Talks, per la qual cosa seran molt \u00e0gils, din\u00e0miques i en format breu, per a donar cabuda a m\u00e9s contingut. Tamb\u00e9 se celebraran en aquest espai, per\u00f2 en horari vespert\u00ed, els debats i taules rodones en les quals podran participar activament els assistents.<\/p>\n\n\n\nEntre els ponents de les Brew&Hub Talks, a destacar noms de la talla Giovanni Campari<\/strong>, de Biomerieux, que vindr\u00e0 amb una pon\u00e8ncia titulada \u201cEls pilars fonamentals per a una cervesera d\u2019\u00e8xit\u201d; el xef Fran Vicente<\/strong> i el Manager del Brew&Hub de Mahou San Miguel Javier Aldea<\/strong>, que parlaran de \u201cLa Cervesa en l\u2019Alta Cuina\u201d; o Cristina S\u00e1ez<\/strong>, de B&B, que exposar\u00e0 una pon\u00e8ncia sobre \u201cNoves Tend\u00e8ncies: begudes fermentades de baix o zero contingut alcoh\u00f2lic\u201d.<\/p>\n\n\n\nS\u00f3n nom\u00e9s tres exemples d\u2019un nodrit programa de confer\u00e8ncies i pon\u00e8ncies destinades al creixement professional dels cervesers. I \u00e9s que seran tres dies fren\u00e8tics i molt nutritius, on tamb\u00e9 es podr\u00e0 escoltar, per exemple, a la xef Ada Parellada<\/strong> parlant sobre els \u201cReptes de la cervesa Artesana en la restauraci\u00f3\u201d; a Joan Montasell Colomer<\/strong> (Lallemand), versant sobre \u201cEl llevat sec o l\u00edquid i les 10 coses que tot cerveser hauria de con\u00e8ixer\u201d; a Fernando G\u00f3mez<\/strong> (Wild Goose ), exposant la seva pon\u00e8ncia sobre la \u201cGesti\u00f3 d\u2019oxigen dissolt en envasos de begudes\u201d; a Beatriz Carvalho<\/strong> (Amazing Brewmastery Brewing Consultancy) amb \u201cL\u2019evoluci\u00f3 dels ingredients cervesers\u201d; a Andreas Hauri<\/strong> (Bucher Unipektin ) parlant sobre la durabilitat de la cervesa; o a Santiago Fern\u00e1ndez<\/strong> (BWT Iberica ), explicant la import\u00e0ncia de l\u2019aigua en la cervesa.<\/p>\n\n\n\nEn les tardes de les dues primeres jornades els protagonistes seran els debats, que moderar\u00e0 Judit Cartex<\/strong> (vicepresidenta de GECAN, i directora comercial de Cervesa del Montseny).<\/p>\n\n\n\nLa idea \u00e9s crear un espai de di\u00e0leg, de reflexi\u00f3 i de debat entre ponents i assistents a l\u2019esdeveniment. Per aix\u00f2, s\u2019han ideat aquests f\u00f2rums que versaran entorn de temes com per exemple \u201cEl turisme cerveser\u201d<\/em>, amb la pres\u00e8ncia de Dami\u00e0 Serrano, Judit Pi\u00f1ol <\/strong>i Mikel Rius<\/strong>; \u201cLa Comunicaci\u00f3 i digitalitzaci\u00f3 en les cerveseres\u201d<\/em>, amb Enric Soldevila<\/strong> i Xavi Vinaixa<\/strong>; o \u201cL\u2019arrel de l\u2019assetjament les noves tipologies i protocols en les cerveseres\u201d<\/em>, amb Natxo Parra<\/strong> i Solange Hilbert<\/strong>, advocada social de la SCCLP.<\/p>\n\n\n\nTamb\u00e9 en aquest espai, el divendres a la tarda, se celebrar\u00e0 la Primera Trobada d\u2019Associacions de F\u00e0briques Elaboradores de Cervesa Artesana de l\u2019Estat, que agrupa a les principals entitats de l\u2019Estat: GECAN<\/strong> (Catalunya), EGE Euskal Garagardo Elkartea Basque Beer<\/strong> (Euskadi), AECAI<\/strong>, Cerveseres Valencianes<\/strong> (Valencia) i l\u2019Associaci\u00f3 de Cervesers Artesans de Mallorca<\/strong>. Es tracta d\u2019una gran novetat, ja que per primera vegada es reuniran les principals associacions de cervesa artesana amb la finalitat de debatre com treballar els punts en com\u00fa, com organitzar-se i com mostrar-se unides davant les administracions, conservant la idiosincr\u00e0sia de cada entitat.<\/p>\n\n\n\nUna altra de les branques importants de les InnTalks seran els WorkShops, que se celebraran en un altre espai reservat per als expositors, i que tindran una capacitat per a un m\u00e0xim de 8 assistents. Seran espais on els fabricants i elaboradors podran presentar les seves novetats a trav\u00e9s de tallers m\u00e9s participatius i interactius, en els quals els assistents tindran tamb\u00e9 un paper important.<\/p>\n\n\n\n
De fet, a pocs dies de la celebraci\u00f3 de la InnBrew, els organitzadors afirmen que els WorkShops estan sent de gran \u00e8xit, ja que queden pocs espais horaris per cobrir, per la qual cosa tindran un horari ininterromput al llarg de les tres jornades de la Convenci\u00f3.<\/p>\n\n\n\n
InnMeet<\/h5>\n\n\n\n
L\u2019InnMeet \u00e9s la tercera branca de la InnBrew, una branca a m\u00e9s que t\u00e9 vocaci\u00f3 de ser transversal en tot el certamen.<\/p>\n\n\n\n
L\u2019InnMeet, de fet, \u00e9s un continu teixit de connexi\u00f3 creat per a fomentar els vincles professionals i maximitzar el nombre de contactes; cada assistent tindr\u00e0 acc\u00e9s a una eina en l\u00ednia des de la qual podr\u00e0 contactar amb els altres professionals assistents que siguin del seu inter\u00e8s, sol\u00b7licitar-los una reuni\u00f3 i elaborar-se la seva pr\u00f2pia agenda.<\/p>\n\n\n\n
La idea \u00e9s que hi hagi diversos espais reservats perqu\u00e8, precisament, les empreses i els cervesers puguin con\u00e8ixer-se i entaular reunions interprofessionals, amb la seva pr\u00f2pia din\u00e0mica. Zones reservades on les principals associacions de productors tindran un punt de trobada per a donar-se a con\u00e8ixer.<\/p>\n\n\n\n
En aquesta edici\u00f3, a m\u00e9s, perqu\u00e8 els assistents puguin estar millor connectats i con\u00e8ixer o connectar amb la resta de participants, i tenir informaci\u00f3 al minut sobre el certamen, s\u2019ha posat en marxa una App exclusiva (disponible per a Android i IOS).<\/p>\n\n\n\n
Es tracta d\u2019una eina imprescindible perqu\u00e8 tots els assistents puguin treure el m\u00e0xim profit de la seva participaci\u00f3 a la InnBrew. Permet tant con\u00e8ixer les novetats d\u2019expositors, com estar al corrent dels continguts de les pon\u00e8ncies, taules rodones, etc. A m\u00e9s, permetr\u00e0 als usuaris contactar directament amb els ponents i amb els expositors.<\/p>\n\n\n\n
Premi Steve Huxley<\/h5>\n\n\n\n
L\u2019any 2019, el Barcelona Beer Festival va crear el Premi Steve Huxley<\/strong> a tota una traject\u00f2ria, amb l\u2019objectiu d\u2019enaltir la figura de persones que treballen per a i pel m\u00f3n de la cervesa. Una distinci\u00f3 que no podia rebre un altre nom que el de Steve Huxley (Liverpool, 1950 \u2013 Barcelona 2015) divulgador, agitador, inspirador, conegut com a pare del sector cerveser artes\u00e0 del pa\u00eds.<\/p>\n\n\n\nEn la primera edici\u00f3, el reconeixement va ser per a Carlos Rodr\u00edguez<\/strong> d\u2019Ales Agullons, impulsor i organitzador, juntament amb Montse Virgili<\/strong>, de la Mostra de la Cervesa Artesana de Mediona. En la segona edici\u00f3, el guard\u00f3 va ser per a l\u2019Albert Barrachina<\/strong> (Art Cervesers), estudi\u00f3s i divulgador de la cervesa (Cervesa en catal\u00e0), una de les persones que m\u00e9s ha contribu\u00eft al desenvolupament de l\u2019an\u00e0lisi sensorial i del tast de cerveses.<\/p>\n\n\n\nEnguany, en la seva tercera edici\u00f3, el nom del o de la professional mereixedor\/a del premi Steve Huxley es donar\u00e0 a con\u00e8ixer en el marc de la InnBrew (divendres, 14h).<\/p>\n\n\n\n
Aquest 2021, el jurat del Steve Huxley<\/strong> ha estat format per 137 professionals del sector, triats per la seva traject\u00f2ria de sobrat reconeixement. Els membres del jurat s\u00f3n els que van presentar 47 candidatures al premi. Posteriorment, es van seleccionar de tots ells a nom\u00e9s sis aspirants al t\u00edtol, els sis amb m\u00e9s suports.<\/p>\n\n\n\nEls candidats enguany al Premi Steve Huxley s\u00f3n:
\u25cf Guillem Laporta (Homo Sibaris)<\/strong>, defensor i divulgador de la cerveses artesanes, fent una gran feina en tots els nivells. Sempre actiu, des dels inicis en Humulus Lupulus, Cerveteca fins a Homo Sibaris.
\u25cf Montserrat Virgili (Ales Agullons)<\/strong>, alma mater de la Fira de Mediona i pilar fonamental en el projecte Ales Agullons. Precursora de la GECAN i tot un referent del sector.
\u25cf Boris de Fondes (Boris Brew)<\/strong>, per la seva important emprenta en les cerveseres artesanes espanyoles, tant des de l\u2019\u00e0mbit formatiu com en el de creaci\u00f3 de cerveses.
\u25cf Manuel Baltasar (Biercab)<\/strong>, el \u201csomriure de la craft\u201d gr\u00e0cies als seus anys de bon fer darrere de la barra, per posar a la Barcelona craft en el mapa de l\u2019univers cerveser.
\u25cf Salvador Marimon (Install Beer)<\/strong>, fundador d\u2019Humulus Lupulus, persona clau en el desenvolupament inicial del moviment microcerveseries.
\u25cf Andrew Dougall (Cerveses Dougall\u2019s)<\/strong>, pioner i veter\u00e0 cerveser, de qualitat innegable, creador d\u2019una de les millors cerveses del pa\u00eds, feta en un entorn rural.<\/p>\n\n\n\nM\u00e9s informaci\u00f3<\/a><\/strong> sobre la InnBrew, The Brewers Convention.<\/p>\n","protected":false},"excerpt":{"rendered":"La Farga Centre d\u2019Activitats acull la 1a edici\u00f3 de la InnBrew, The Brewers Convention, un esdeveniment que neix de la m\u00e0 de Beer Events, empresa impulsora del Barcelona Beer Festival i del Barcelona Beer Challenge.<\/p>\n","protected":false},"author":5,"featured_media":15882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[],"class_list":["post-15881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-centre-activitats"],"yoast_head":"\n
Presentada la 1a InnBrew, The Brewers Convention que se celebrar\u00e0 a La Farga - La Farga Gesti\u00f3n de Equipamientos Municipales, S.A.<\/title>\n<meta name=\"description\" content=\"La Farga Centre d\u2019Activitats acull la 1a edici\u00f3 de la InnBrew, The Brewers Convention, un esdeveniment que neix de la m\u00e0 de Beer Events.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lafarga.com\/corporatiu\/presentada-la-1a-innbrew-the-brewers-convention-que-se-celebrara-a-la-farga\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Presentada la 1a InnBrew, The Brewers Convention que se celebrar\u00e0 a La Farga - La Farga Gesti\u00f3n de Equipamientos Municipales, S.A.\" \/>\n<meta property=\"og:description\" content=\"La Farga Centre d\u2019Activitats acull la 1a 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