{"id":15801,"date":"2021-06-15T15:52:46","date_gmt":"2021-06-15T15:52:46","guid":{"rendered":"http:\/\/www.lafarga.com\/corporatiu\/?p=15801"},"modified":"2021-06-15T15:52:49","modified_gmt":"2021-06-15T15:52:49","slug":"mikel-rius-innbrew-es-la-evolucion-del-barcelona-beer-festival","status":"publish","type":"post","link":"https:\/\/www.lafarga.com\/corporatiu\/mikel-rius-innbrew-es-la-evolucion-del-barcelona-beer-festival\/","title":{"rendered":"Mikel Rius: \u201cInnBrew es la evoluci\u00f3n del Barcelona Beer Festival\u201d"},"content":{"rendered":"\n

Beer Events, empresa impulsora del Barcelona Beer Festival y del Barcelona Beer Challenge, organizar\u00e1 los pr\u00f3ximos 22, 23 y 24 de julio la primera edici\u00f3n del InnBrew, The Brewers Convention, un evento que nace con el objetivo de convertirse en el punto de encuentro y de referencia del sector profesional de la cerveza artesanal tanto de Espa\u00f1a, como del Sur de Europa.<\/h4>\n\n\n\n

La Farga Centro de Actividades acoger\u00e1 la celebraci\u00f3n del InnBrew, primera convenci\u00f3n que se presenta, claramente, como\u00a0\u201cla evoluci\u00f3n del Barcelona Beer Festival Pro\u201d<\/em>, seg\u00fan sus propios organizadores,\u00a0Mikel Rius<\/strong>\u00a0y\u00a0Joan Fiol<\/strong>.<\/p>\n\n\n\n

En este sentido, Mikel Rius, subraya que InnBrew<\/a><\/strong> nace precisamente en estos momentos, porque \u201cla madurez del sector cervecero de este pa\u00eds, ya est\u00e1 a la altura de otros como para tener una convenci\u00f3n separada e independiente donde los cerveceros puedan asistir para formarse y para hacer negocios como ya sucede en otros pa\u00edses\u201d<\/em>. Rius explica, adem\u00e1s, que \u201cel nuevo proyecto, efectivamente puede nutrirse de la experiencia del BBF Pro, pero sin duda, nace con una personalidad propia\u201d<\/em>, y con la clara vocaci\u00f3n de convertirse en el evento profesional m\u00e1s importante del sector cervecero artesano en nuestro pa\u00eds. Cabe recordar que en la edici\u00f3n de 2019 -la \u00faltima que se celebr\u00f3 del BBF Pro-, recibi\u00f3 a m\u00e1s de 1.500 profesionales acreditados.<\/p>\n\n\n\n

Tres ejes: InnShow, InnTalks, InnMeet<\/h5>\n\n\n\n

La\u00a0convenci\u00f3n InnBrew<\/a><\/strong>\u00a0se articular\u00e1 en tres ejes:\u00a0InnShow,<\/strong>\u00a0que ser\u00e1 propiamente la zona de exposici\u00f3n, con stands de productos y servicios para las cerveceras;\u00a0InnTalks<\/strong>, el programa de formaci\u00f3n y debate que invitar\u00e1 a la reflexi\u00f3n a los asistentes; e\u00a0InnMeet<\/strong>, que recorrer\u00e1 toda la convenci\u00f3n ya que se pretende que el\u00a0Networking<\/em>\u00a0sea tratado transversalmente en todas las acciones.<\/p>\n\n\n\n

InnShow ya cuenta con 35 stands confirmados<\/h5>\n\n\n\n

A fecha actual, el espacio expositivo que dispone el InnShow, ya cuenta con 35 stands confirmados, de marcas y empresas como por ejemplo Molina for Brewers, Easybrau, WildGoose Canning, o Brew & Hub, principal impulsor y patrocinador de las InnTalks. La idea es que el visitante pueda descubrir las novedades de los principales proveedores del mundo cervecero y poderse \u201cllevar a casa\u201d las innovaciones e ingredientes que le ayuden a continuar haciendo o empezar a hacer la mejor cerveza artesanal.<\/p>\n\n\n\n

InnTalks, el punto de reuni\u00f3n<\/h5>\n\n\n\n

Pero si algo distingue y diferencia del InnBrew del BBFPro es la parte de formaci\u00f3n y divulgaci\u00f3n. Las InnTalks se presentar\u00e1n en diversos espacios, que albergar\u00e1n formaciones, ponencias o mesas redondas con debates de reflexi\u00f3n. El objetivo de las InnTalks es convertirse en el punto de reuni\u00f3n anual para descubrir nuevas tendencias, formarse, reflexionar y en definitiva crecer profesionalmente tanto a nivel individual como empresarial.<\/p>\n\n\n\n

Durante los tres d\u00edas de certamen en el marco de las InnTalks, el escenario principal acoger\u00e1 ponencias inspiracionales y formativas para profesionales de la cerveza artesana. Tambi\u00e9n se celebrar\u00e1n en este espacio, pero en otro horario, debates y mesas redondas en las que podr\u00e1n participar activamente los asistentes. En las InnTalks tambi\u00e9n se incluyen los workshop, que se celebrar\u00e1n en otro espacio reservado para los expositores, y con capacidad para un m\u00e1ximo de 10 asistentes, donde podr\u00e1n presentar sus novedades a trav\u00e9s de talleres m\u00e1s participativos e interactivos. Los workshop tendr\u00e1n un horario ininterrumpido a lo largo de las tres jornadas de la convenci\u00f3n.<\/p>\n\n\n\n

InnMeet ser\u00e1 el tercer eje<\/h5>\n\n\n\n

Finalmente, el InnMeet ser\u00e1 el tercer eje, un eje adem\u00e1s que tiene vocaci\u00f3n de ser transversal. Dispondr\u00e1 de espacios reservados para que las empresas y los cerveceros puedan conocerse y entablar reuniones interprofesionales, con su propia din\u00e1mica. Espacios donde las principales asociaciones de productores tendr\u00e1n un punto de encuentro para darse a conocer. De hecho, uno de los platos fuertes del InnMeet ser\u00e1 la celebraci\u00f3n de la 1\u00aa Encuentro de Asociaciones de Productoras de Cerveza Artesana, que agrupa las principales entidades del Estado: GECAN (Catalu\u00f1a), EGE (Euskadi), AECA (nacional), Cerveceras Valencianas (Valencia) y la Asociaci\u00f3n de Cerveceros Artesanos de Mallorca.<\/p>\n","protected":false},"excerpt":{"rendered":"

Beer Events, empresa impulsora del Barcelona Beer Festival y del Barcelona Beer Challenge, organizar\u00e1 los pr\u00f3ximos 22, 23 y 24 de julio la primera edici\u00f3n del InnBrew, The Brewers Convention.<\/p>\n","protected":false},"author":5,"featured_media":15799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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